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Job Summary 

This position requires a capable sales engineer with a strong technical background as well as the commercial skills to prospect/hunt for new opportunities in a defined territory and/or list of named accounts. This role also requires and individual to work collaboratively as part of a larger selling team which includes the support of an applications, engineering, project managers, marketing personnel, and channel partners.    


  • Meet or exceed company sales targets for the territory and/or named accounts as assigned through a combination of direct sales as well as channel partners. 
  • Generate revenue and pipeline by expanding existing customer base as well as new account development.   
  • Demonstrate a hunter drive and maintain a well-defined and documented sales strategy to grow existing customers as well as develop net new accounts. 
  • Lead sales calls, demos, and support relationships within the territory/named accounts as required to meet sales objectives. 
  • Maintain the use of company CRM system to prepare pipeline, forecasts, and revenue stream details on a regular basis.
  • Develop strong technical knowledge as well as domain expertise with company products and solutions  
  • Conduct customer visits weekly to grow relationships and increase sales
  • Assist marketing in organizing seminars, direct mailers, and trade shows as required

Minimum Qualifications 

  • Engineering degree or equivalent experience
  • 3+ years of customer facing experience in applications or customer support roles  
  • Strong technical sales and marketing aptitude
  • Proven track record of developing new accounts with strong technical aptitude and exceptional organizational skills
  • Must be able to quickly learn value of our products to the end customer’s and be able to clearly articulate this to customers
  • A sound technical understanding in automotive and/or industrial manufacturing processes, industrial automation, test and measurement, and software and hardware systems for quality control
  • A good technical understanding of instrumentation, electrical measurements and sensors would be an asset
  • Must be able to travel a minimum 50%, and as required to ensure successful execution of business plan

Desirable Attributes

  • Need to be willing to prospect for new accounts and be a capable “sales closer” 
  • Excellent interpersonal skills, strategic thinker capable of tactical execution
  • Good written, oral, and telephone communication skills
  • Able to understand and effectively articulate technical solutions to potential customers
  • Above average computer skills including Microsoft Word, Excel and PowerPoint and experience with Salesforce
  • Strong organizational skills
  • Strong presentation and speaking skills